After a while of building up the tech products and launching it to the market, the founders should look for an event that he/she could represent as a speaker on the stage. It is a necessary step for startup to spread more value of products to the community. Great team support in prepare for introducing products trial, social posting, a chance of becoming speaker could bring more growth to the startup.
Participating as a speaker in an event will include preparation steps: before participating, as a speaker and after attending. The following are suggestions notes that can help founders perform best as speakers for the first time:
Before on the stage
Right after launching the products, the founders need to be proactively search for an event that fits their startup. It takes time to study about the objective of the events, relationship of organizers, or watching records to see how it went through. And events are defined into many types that happen in closed network of experts or present to the public audience.
Therefore, the founders should choose the type of event based on where the first attention is raised for his/her products. From this point, the founders choose an event to support for expanding attention-bases to find more inputs to improve his/ her tech products. Here are some guidance questions:
- Where is the most attention raised from?
- What event could draw more positive attention?
- Do you ask your audience what they like most/ hate most?
- Do you know who the organizers are?
- Do you know the statistics number of participants of this event?
- Do you have your startup standard introduction?
- Do you have website, social page, or email?
- Do you know who the media partners of this event are?
- Do you need to connect with the speaker?
- Do you know the style of the host?
These questions will help guide you with some checkpoints, but overall speaking at the event could help you expand public attention. It’s the critical criteria for you first choose what event to share your speech.
On the stage
The style of the speech varies upon the types of the event, from interview firechat, keynote speaking, to panel discussion. Despite all of this, we should agree some key focuses for being on the stage.
Appearance is as important as the outfits
A speaker is a public guest and the audience expect to see your appearance on the stage. Therefore, your outfits determine your style. For first-time speaker, the basic rule is to be consistent with your product brand from choosing color and style for the outfit. Another note is to highly focus on simple things such as glasses, lipstick, or hair style …etc., as the audience mostly pays attention to your face.
Repeat consistent your (selling) introduction
Keep repeating, repeating, and repeating throughout all your speech with a well-curated selling introduction. The introduction needs to be short-and-sharp, and direct to your unique selling point. Be direct and go back to the introduction when facing all difficult questions or difficult situations are proven to save a first-time speaker from losing their train of thought.
A speaker doesn’t just deliver his/ her speech, it is a chance to call for an action from the audience. If the speaker invites the host, other speakers, and the audience to do one action following him/her then it creates better memory for them then just listening to his or her speech. A call to action is an invitation for a free-trial, a free-coffee and chat to give feedbacks about products, a special offer for visiting website, office, or team camp.
Behind the stage
A first-time speaker usually forgets the importance of following up after the event. The founders should learn to maximize the chance after the speaking time:
Thank and ask for feedback
Right after the speech, the founder needs to send thank-you emails to the organizers, hosts and other speakers. This should be done on the day of the event. Thank you notes are the most winning way for us to get better opportunities and don’t forget to ask their feedbacks for improvement.
Short announcement in the scope of agreement
You need to check with the organizers about how much information you can share about the event which you speak at. It’s always good to make sure you get permission to share contents such as images, professional speeches, or even video replays to communicate your activities to your fans.
information sharing within limit
As a founder, you need to share what you have learned from being a speaker with your team. A straight forward comment or feedback to improve things is a good learning experience for the whole team.
When noting these three factors, and only three basic factors, a startup founder can begin his first journey as a speaker to learn more. Participating in the event is a great journey to start a business spreading value and speeding up your learning.